Xbox Live Arcade is really coming into it’s own this year.

From the press release:

    As per the Research & Analysis division of analyst firm Forecasting & Analyzing Digital Entertainment, LLC (FADE), Microsoft has set a new record in the 1st half of 2011, as Xbox Live Arcade grew to an estimated $66.2 million USD in revenues.

    Poker title ‘Full House Poker’ from Microsoft led the charts when ordered by units sold with an estimated 268,000 units sold for $2.7 million USD in revenues. Many other Xbox Live Arcade-exclusive titles made the top ten including ‘Torchlight’ (239,000 units/$3.6 Million USD) ‘Trials HD’ (216,000 units/$2.9 Million USD), ‘LIMBO’ (139,000 units/$1.8 Million USD), and ‘Trenched’ (122,000 units/$1.8 Million USD). In total, 18 games saw revenue estimates over $1 million USD, a record for the service.

    Likely due to significant increases in hardware and top titles released, the market was up an incredible 41% from last year during the same time period, with 4 consecutive months of revenues above $10 million USD. “Despite being six years into the Xbox 360’s lifespan, Xbox Live Arcade is still exhibiting incredible growth, showcasing the importance of Microsoft’s digital strategy” said Benjamin Schlichter, Director of Research and Analysis at FADE. “As per our June report, seven titles have debuted with over $1 million USD in revenue during the year, up from just two during the first half of 2010.”

    Estimated Top Selling Titles, by Units Sold (January through June, Year-to-Date)

      1. Full House Poker (Microsoft Game Studios) – 268,000 Units / $2.7 Million USD ($10.00 ASP)
      2. Torchlight (Runic Games) – 238,000 Units / $3.6 Million USD ($15.00 ASP)
      3. Magic: The Gathering 2012 (Stainless Games) – 222,000 Units / $2.2 Million USD ($10.00 ASP)
      4. Trials HD (Red Lynx, Ltd) – 216,000 Units / $2.9 Million USD ($13.59 ASP)
      5. Beyond Good & Evil HD (Ubisoft) – 173,000 Units / $1.7 Million USD ($10.00 ASP)
      6. Dungeons & Dragons: Daggerdale (Atari) – 166,000 Units / $2.5 Million USD ($15.00 ASP)
      7. ilomilo (SouthEnd Interactive) – 166,000 Units / $1.6 Million USD ($9.54 ASP)
      8. Dead Rising 2: Case West (Capcom) – 144,000 Units / $1.3 Million USD ($9.00 ASP)
      9. LIMBO (Playdead) – 139,000 Units / $1.8 Million USD ($13.26 ASP)
      10. Family Game Night – All Titles (Hasbro) – 135,000 Units / $1.3 Million USD ($10.00 ASP)