Players can now purchase Rift on Origin for $19.99. Those who purchase on Origin will receive new items as well.

From the press release:

    Rift™, the immensely successful MMORPG from Trion Worlds, is the latest addition to the growing list of titles on Origin™, EA’s direct-to-consumer gaming platform. Beginning today, gamers can purchase on Origin both the Standard and Ashes of History editions of Rift for £19.99 and £24.99 respectively, and join fellow Ascended from around the globe in the fight against the planes. For a limited time, purchasing through Origin gets new Rift players in-game bonuses – the adorable Screechling Vanity Pet and the Ascended Gift Pack, a goodie bag filled with stat-bumping treats that give players the edge they need to vanquish the Blood Storm.
    Ascended Gift Pack includes:

    o Spirit Woven Backpack – 10 slot bag
    o Essence of Magic (10) – Restores a small amount of mana
    o Essence of Health (10) – Restores a small amount of health
    o Soul Nectar (20) – Restores a moderate amount of health and mana over 10 seconds
    o Words of Might (5) – Temporarily increases Dexterity, Strength, Intelligence, and Wisdom

    Rift, Trion’s debut title, was widely acclaimed on its release in March 2011 and has recently garnered a number of international accolades, including MMORPG.com’s “Game of the Year”, and IGN.com’s “Best MMO Game” of 2011. The development team is currently working on the seventh major patch for the game, which will be available soon.