In order to handle traffic in the show better, an exclusive entrance has been created for private visitors and advance purchase tickets.

From the press release:

    “There’s great demand for the gamescom 2012 tickets,” said Tim Endres, gamescom’s Project Manager, summarising advance sales of the tickets.

    In order to organise the entry and admission of visitors to the world’s largest trade fair and event for interactive entertainment in Cologne in the best way possible, Koelnmesse will be providing an additional entry point in the form of Hall 11. In addition to the usual three entrances – North, South and East – Hall 11 will be used for the first time as an exclusive entrance for private visitors with advance purchase tickets. From the Messe/Deutz railway station, Hall 11 is located to the right next to the established South entrance to the Koelnmesse. There will be no ticket sale counter in Hall 11. Advance purchase tickets are not only up to 25 per cent cheaper, but will also allow private visitors to exclusively enter the fair halls more quickly on any of the fair days.

    The new entrance will have a positive effect on the admission process, particularly on the Saturday of the event, the day of the fair with the most visitors arriving Following the presale offer, the opening of the ticket shop on the website and the start of the advance ticket sales with partner Saturn, gamescom has currently sold four times as many admission tickets than it had on the same day (14 May) of the previous year. More than 100,000 access codes to the ticket shop were sent to registered fans alone as part of the presale offer. Tens of thousands of tickets have already been issued for each day of the fair. Ticket numbers are limited and highly sought after for Saturday in particular by visitors travelling from afar. 276,000 visitors experienced the 2011 gamescom in Cologne.

    In addition to the considerable visitor interest, gamescom also continues to grow with respect to the number of exhibitors, the amount of exhibition space and its international direction. In addition to traditional PC and console gaming, the fair is also the only one in the world to cover all segments of the interactive entertainment market – from online and browser games to mobile and social gaming.

    Tim Endres comments: “In light of the growth in exhibition space, the high number of exhibitors, presentations and spectacular worldwide and European premieres, we expect that visitor numbers will once again be very high this year. The numerous advantages of buying tickets in advance make it far easier and more convenient to visit Cologne.”