Amazon’s LOVEFiLM application has been updated in the UK and Germany allowing users to watch movies in HD now. Updates to other versions of the application is coming soon.

From the press release:

    LOVEFiLM, an Amazon company, has today announced the launch of its new and enhanced LOVEFiLM Instant streaming application for internet-connected devices, bringing a host of exciting new features to members.

    Arriving first and available from today on the Sony Playstation®3 in the UK and Germany, the new app will be coming to all LOVEFiLM Instant enabled platforms.

    New features include an improved search function and recommendation engine, making great content more accessible than ever before, and an optimised user interface that enhances the way members browse the latest films and TV shows.

    Planning what to watch has also been made easier with the addition of the popular Watchlist feature, allowing members to create an unlimited streaming playlist that can be accessed anytime. The app also makes revisiting content simple, with a new display on the homepage keeping track of what content is currently being viewed and the last location reached in that video – making it easier to resume viewing from the same spot on any LOVEFiLM device.

    In addition, LOVEFiLM Instant customers in both the UK and Germany can now experience the latest films and TV series in HD on the PS3® for the first time.

    Simon Morris, Chief Marketing Officer at LOVEFiLM, said:
    “With the new and improved LOVEFiLM Instant app launching on PS3 we continue to offer our members a market-leading viewing experience. The improved search engine, user interface and other improvements make discovering new content easier than ever before, whilst the addition of popular features such as the Watchlist allow members to plan their viewing around their busy schedules.”

    Fergal Gara, Vice President and Managing Director for Sony Computer Entertainment UK and Ireland, said:
    “LOVEFiLM has been a fantastic part of the services offering on PlayStation 3 since 2010. Now with a brand new improved app coming first to PlayStation 3 plus the addition of HD content, this is a huge enhancement to the PlayStation entertainment portfolio and even more relevant for our millions of UK customers.”

    LOVEFiLM Instant is available on PC, Mac or via Nintendo Wii and Wii U, Microsoft Xbox 360, Sony Playstation®3, Kindle Fire HD and Kindle Fire, Apple iPad® and a growing number of Internet-connected TV sets and Blu-ray players, giving members immediate access to a huge range of films and TV shows from as little as £4.99 a month.